Why is ensuring all required marketing emails are published critical before going live with customer journeys?

Ensuring that all required marketing emails are published before going live with customer journeys is critical for several reasons, especially to guarantee that all links function correctly. When customer journeys are activated, they typically involve automated actions and communications that rely on various emails being sent out at specific points of the journey. If an email that is part of this journey is not published, it can lead to broken links within the customer journey itself, resulting in a poor experience for the contacts involved.

A journey that includes links to unpublished emails may direct contacts to error pages, which can undermine the effectiveness of the marketing efforts and cause confusion among recipients. Therefore, having all emails published ensures that the intended flow of communication is intact and that recipients receive all the necessary content as designed.

While providing consistent messaging and fulfilling legal requirements are important aspects of marketing, the primary focus of ensuring all emails are published relates to the operational integrity of the customer journey. Enhancing visual appeal, while valuable, is secondary to the necessity of functional links and communication flow, further underscoring the importance of having everything in place before going live.