Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate (MB-220) Practice Test

Question: 1 / 400

In Dynamics 365 Marketing, what type of entity can be used to store information about potential customers?

Accounts

Opportunities

Leads

In Dynamics 365 Marketing, the Leads entity is specifically designed for storing information about potential customers. Leads can represent individuals or organizations interested in your products or services but have not yet been qualified as a customer. When you create a lead, you are capturing essential details such as contact information, interests, and any interactions they may have had with your marketing efforts. This makes it easier to nurture these potential customers and move them through the sales funnel.

Additionally, leads can be converted into accounts or opportunities once they are qualified, helping organizations efficiently track and manage their prospects. This process supports effective lead management and enhances conversion rates by focusing on individuals who show a real interest in what the company offers.

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Campaigns

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