Which types of interactions are analyzed in Dynamics 365 for Marketing for contacts and leads?

The correct answer refers to web interactions, which are a crucial aspect of analyzing engagement in Dynamics 365 for Marketing. This platform allows marketers to track various web-based activities, including page visits, downloads, and form submissions by contacts and leads. By gathering data on how individuals interact with marketing assets on the web, organizations can gain insights into behaviors and preferences, enabling them to optimize their marketing strategies effectively.

Web interactions provide valuable context about the interests of leads and contacts, which can be utilized to tailor campaigns for better engagement and higher conversion rates. Understanding these interactions also aids in nurturing leads by allowing marketers to create segmented audiences based on their online behavior, leading to more targeted and relevant marketing efforts.

The other types of interactions listed—event interactions, survey interactions, and appointment interactions—also provide valuable information but do not encompass the broad scope of engagement that web interactions cover. Web interactions offer a foundational layer of data that can be combined with insights from the other types to create a more comprehensive view of a contact's or lead's engagement within the marketing ecosystem.