Which type of segment should you create for targeting marketing contacts who visited your website in the past year?

The appropriate choice for targeting marketing contacts who visited your website in the past year is the Interaction Segment. This type of segment focuses on the behaviors and activities of contacts, specifically their interactions with your marketing efforts, such as website visits, email engagements, and other online behaviors.

In this case, since the goal is to identify those who have demonstrated engagement by visiting the website, the Interaction Segment is specifically designed to capture that data, allowing marketers to target these contacts effectively with tailored messaging or campaigns that cater to their recent activities. This kind of segmentation is crucial for enhancing engagement rates and optimizing marketing strategies based on actual user behavior.

The other options, while valuable in different contexts, do not specifically align with the need to track web visits. For example, Profile Segments focus on demographic or firmographic attributes, Customer Insight Segments typically analyze broader trends and insights rather than specific interactions, and Landing Page Segments are often used to monitor the performance of specific landing pages and their associated conversions. Hence, none of these options are as directly relevant for targeting users based solely on their website visitation history.