Which survey type is best suited for open-ended questions?

The Long Answer survey type is best suited for open-ended questions because it allows respondents to provide detailed and extended feedback in their own words. This format is ideal when you want to gather in-depth insights, opinions, or suggestions from participants without restricting their responses. By enabling respondents to elaborate on their thoughts, organizations can capture nuanced information that quantitative data may not reveal, thus enhancing the overall understanding of the subject matter.

In contrast, other survey types like Multiple Responses are designed for selecting predefined options, limiting the depth of feedback. The Net Promoter Score specifically aims to measure customer loyalty through a single question about likelihood to recommend, which does not accommodate open-ended responses. Smile Ratings provide a quick and visual way to gauge satisfaction but lack the comprehensive feedback that open-ended questions yield. Therefore, the Long Answer format is clearly the most effective choice for soliciting expansive responses.