The statement regarding lead promotion that is true is that leads must satisfy the minimum score criteria to be assigned. In Dynamics 365 Marketing, lead scoring is a critical part of the process that ensures only qualified leads are passed on to the sales team. This scoring system allows marketers to evaluate the engagement and readiness of leads based on specific criteria, such as interactions with marketing materials, website visits, and other behaviors indicating interest.
When a lead meets or exceeds the minimum score set by the organization, it signifies that the lead has demonstrated sufficient interest or engagement that justifies further follow-up by the sales team. By promoting leads based on their scores, organizations can improve conversion rates and ensure that sales teams invest their time and resources into leads that are more likely to convert into customers.
Although there may be other considerations and practices surrounding lead management, the adherence to minimum scoring standards is a foundational principle in many Marketing Automation platforms, including Dynamics 365, ensuring that only the most promising leads are prioritized for sales engagement.