Running a detailed performance analysis is not typically part of the initial setup of a customer journey. In the context of Dynamics 365 Marketing, setting up a customer journey primarily involves planning and executing stages that guide potential customers through their interaction with a brand. This includes creating marketing segments, designing specific email content, and activating the journey once everything is in place.
Creating a market segment is essential as it allows marketers to target specific groups within their audience, ensuring that content is relevant to the individuals being contacted. Designing email content is also a critical step, as the emails directly communicate with the audience, conveying messages and calls to action effectively. Activating the customer journey is necessary for launching the planned journey, making all previous steps actionable and guiding lead interactions according to the defined path.
Once a customer journey is activated, detailed performance analysis and review are performed to evaluate its effectiveness, measure engagement, and understand outcomes. This analysis typically occurs after the journey has been in operation for some time and is focused on assessing its success rather than being part of its setup.