Which aspect is NOT a component of lead nurturing in Dynamics 365?

The aspect that is not a component of lead nurturing in Dynamics 365 is the focus on offering discounts only to re-engaged leads. Lead nurturing fundamentally revolves around developing relationships with potential customers through ongoing communication and engagement. This process is designed to build trust and guide leads through the buyer's journey until they are ready to make a purchase.

Effective lead nurturing includes consistent communication to keep leads informed and engaged, and providing targeted content that aligns with their interests and needs. Tracking interactions is also a critical component, as it allows marketers to analyze behavior and tailor future outreach based on those insights. By monitoring how prospects interact with communications and content, marketers can refine their strategies and deliver more personalized experiences.

In contrast, offering discounts exclusively to re-engaged leads does not align with the primary objective of lead nurturing, which is to provide value and maintain ongoing engagement with all leads, rather than focusing on just a subset. Lead nurturing aims to continuously cultivate relationships, rather than responding solely to specific behaviors like re-engagement.