Which analytical tool should be used to capture anonymous visitor information?

The analytical tool best suited for capturing anonymous visitor information is Web Interactions. This tool tracks user interactions on your website, allowing you to gather insights about visitors who have not yet provided their personal details or identified themselves. It monitors activities such as page views, time spent on pages, and behavior patterns as visitors navigate your site. This data is crucial for understanding engagement levels and optimizing user experience, even without requiring visitor identification.

Other options, while useful in their specific contexts, do not focus on anonymous user tracking. Email Interactions are centered around engagements with email campaigns where recipients are typically known or identifiable. Insights generally refer to broader analytics and reporting features that aggregate data from various sources. Event Interactions track participation and engagement in specific events, often for registered participants rather than anonymous visitors. Thus, Web Interactions stands out as the ideal choice for monitoring and analyzing anonymous web traffic.