Which action is crucial when working with customer journey tiles?

When working with customer journey tiles, arranging the tiles in a logical order is crucial because it directly impacts how the customer experiences the journey. A well-structured sequence allows for a coherent flow of marketing activities, guiding customers through each stage in a meaningful way. This logical arrangement helps to ensure that each step of the journey aligns with customer needs and expectations, leading to improved engagement and ultimately a better customer experience.

While factors such as analyzing market trends, visual appeal, and the quantity of tiles can play a role in the overall marketing strategy, they do not have the same direct effect on the effectiveness of the customer journey itself. A logical sequence of tiles is essential to facilitate understanding and ensure that customers receive relevant messaging at the appropriate times, thereby enhancing the chances of conversion and satisfaction.