What type of form should you create to accept only contact information and allow email opt-in?

Creating a form to accept only contact information while also enabling email opt-in is best achieved with a subscription page form. This type of form is specifically designed for gathering consent from users to receive marketing communications, such as newsletters or promotional emails.

A subscription page form typically includes fields for collecting essential contact details (like name and email address) and explicitly includes options for users to consent to receive communications. This ensures clarity and compliance with data protection regulations, allowing users to opt in to the marketing lists of the organization.

While the other form types serve different purposes, they do not fit the context of simply collecting contact information and consent for email communications. For instance, a journey form is used to gather information as part of a broader marketing interaction or customer journey setup, rather than solely for contact details. A forward to a friend form is designed to facilitate sharing content with others, not for direct contact information collection or opt-in purposes. Similarly, a landing page form might collect various data points for lead generation but may not be oriented explicitly towards user consent for email communications. Thus, a subscription page form is the most suitable option for your requirement.