What tool do marketers use to create a segment in Dynamics 365 Marketing?

Marketers use the Segment designer in Dynamics 365 Marketing to create and manage segments. This tool allows users to define specific criteria to segment their audience based on various attributes, behaviors, and engagement history. The Segment designer provides a user-friendly interface where marketers can easily filter and sort through customer data to create targeted groups that can be utilized for more personalized marketing efforts.

Using the Segment designer helps ensure that marketing campaigns are reaching the right audience, enhancing engagement and improving the effectiveness of marketing strategies. This capability is critical for executing campaigns that are tailored to the needs and interests of specific customer groups, ultimately contributing to better customer relationships and increased conversion rates.

Other tools, while important in the overall marketing process, serve different functions. The dashboard designer is primarily for visualizing data, the campaign manager focuses on setting up and managing marketing campaigns, and the customer insights tool is geared toward gaining insights from broader data trends rather than specifically creating segments.