What sequence of actions is needed to create a customer journey that sends a follow-up text to email openers?

The correct answer is based on the necessary steps to design a customer journey specifically aimed at sending a follow-up text message to those who have opened an email. Creating a customer journey involves several key actions:

First, initiating the customer journey allows you to map out the entire process, including what channels will be utilized (in this case, email and SMS). Adding an email component is essential as this is the primary interaction that customers will have initially. Once the email is set up, establishing rules is critical to define how the system should respond based on customer behavior; in this case, it would involve setting a rule for when to send a follow-up SMS based on email opens.

After establishing the rules, it's important to check for errors to ensure that everything is set up correctly and functioning as intended without any misconfigurations. Finally, going live is the step where the customer journey is activated, allowing it to begin operating in real time.

In contrast, the other options either miss key steps or improperly sequence them. For example, simply creating an email without incorporating the customer journey framework does not allow for the follow-up SMS to be triggered based on recipient behavior. Thus, the specific sequence of actions ensures that the desired outcome of sending a follow-up text to