What method can be used to automatically create leads from marketing contacts?

The method of automatically creating leads from marketing contacts involves utilizing specific interactions that engage potential customers, and the creation of leads based on a visit to a predetermined landing page is a strategic approach to achieve this. When a marketing contact visits a landing page—especially one designed for capturing interest, such as a product description or promotional offer—it signifies their intent or interest in what is being marketed. This engagement can then be tracked and used to automatically generate a lead in the Dynamics 365 Marketing system.

Creating leads based on landing page visits leverages automation effectively, making it easier to expand the sales pipeline without relying solely on direct submissions, such as forms. This process helps streamline lead generation and improve marketing efficiency by allowing businesses to act on implicit signals of interest, enhancing the overall lead nurturing process.

In contrast, creating leads solely from form submissions limits the potential lead generation to only those who take the step to fill out a form, which may exclude many prospects who show interest in a more passive manner. Automatically generating leads for contacts signing up for newsletters only targets a specific interaction and does not encompass the broader array of potential customer engagements. Lastly, stating that only one lead can be created for a contact regardless of interactions does not align with the goal of maximizing lead creation from