What is the correct sequence of actions to create a complete customer journey?

Creating a complete customer journey involves a structured process that ensures all foundational aspects are addressed before moving on to more specific configurations and actions. The correct sequence begins with setting general options, which includes defining the overall parameters and goals for the journey. This foundational step establishes the framework within which the customer journey will operate.

Next, establishing the target segment is crucial as it identifies the audience that the journey will address. By doing this early in the process, marketers can tailor the content and interactions to meet the specific needs and behaviors of that segment, ensuring a more personalized and effective journey.

This sequence emphasizes the importance of groundwork before diving into the more tactical components like selecting templates or adding tiles, which are later steps in creating a customer journey. The focus on general options and audience targeting at the outset positions the journey for success from the very beginning.