What is the correct analytics tool for obtaining open and click-through information in Dynamics 365 for Marketing?

The analytics tool specifically designed to obtain open and click-through information in Dynamics 365 for Marketing is Email Interactions. This tool directly tracks how recipients engage with marketing emails, providing vital metrics such as which emails were opened and how many times they were clicked.

Using Email Interactions, marketers can analyze email performance to assess the effectiveness of their campaigns and understand recipient behavior. This information is crucial for optimizing future email marketing strategies, allowing teams to refine their content, targeting, and overall approach for better engagement.

While other tools like Insights, Web Interactions, and Event Interactions provide valuable data, they focus on different aspects of engagement. Insights offer a broader overview of all marketing activities, Web Interactions track user engagements on websites, and Event Interactions monitor attendee behavior during events. However, none of these alternatives provide the specific open and click-through metrics associated with email campaigns, making Email Interactions the correct choice for this particular need.