What is a campaign in the context of Dynamics 365 Marketing?

In Dynamics 365 Marketing, a campaign is defined as a coordinated set of marketing activities aimed at achieving specific business goals. This involves creating a strategy that encompasses various marketing channels and tactics to engage with potential or existing customers effectively.

Campaigns typically involve orchestrating multiple touchpoints, such as emails, social media posts, events, and landing pages, to reach the target audience and drive them towards desired actions, such as making a purchase or signing up for a newsletter. The focus is on a strategic approach that aligns with the broader objectives of the organization, which can include brand awareness, customer engagement, lead generation, or sales growth.

In contrast, a one-off promotional email or a discount offer represents isolated marketing tactics rather than a cohesive campaign. While reports summarizing past efforts are essential for analyzing the effectiveness of marketing activities, they do not constitute a campaign as they lack the proactive and coordinated nature that campaigns intend to achieve.