What defines the engagement history in Dynamics 365 Marketing?

Engagement history in Dynamics 365 Marketing is defined as all past interactions a customer has had with the brand. This comprehensive view encompasses various forms of customer engagement, including email opens, clicks, website visits, event attendance, and any other interactions that provide insights into how the customer interacts with the brand. Understanding this engagement history is crucial for marketers as it helps to tailor future communications and marketing strategies based on how engaged a customer has previously been.

This approach aligns with Dynamics 365 Marketing's capability to leverage customer data for personalized marketing efforts. By reviewing the full spectrum of past interactions, businesses can create targeted campaigns that resonate more effectively with their audience, improving customer relationships and potentially leading to increased conversions.