If no scores are received from the lead scoring model, what should be done to resolve the issue?

To address the issue of not receiving scores from the lead scoring model, adding an action tile is a proactive step. This action tile aids in tracking the interactions and behaviors that are relevant for scoring leads. By incorporating an action tile, marketers can set up defined metrics or interactions that should be measured, which can facilitate the scoring process and ensure that leads are evaluated based on the desired criteria.

Utilizing action tiles allows for more granular control over what constitutes lead scoring in your model, and it can enhance engagement tracking. This adjustment is essential since a lack of scoring may indicate that the existing model does not accurately reflect the intended criteria or is not capturing the appropriate data from your leads.

While changing the scoring criteria, reviewing marketing page settings, or increasing the lead scoring range may also have merit, they do not directly address the fundamental problem of not tracking or measuring the necessary interactions that lead scoring relies on. Essentially, adding an action tile creates the necessary framework to gather and analyze lead interactions effectively, making it a primary step to resolve scoring issues.