What type of survey question is appropriate for evaluating customer satisfaction on a star rating scale?

The appropriate choice for evaluating customer satisfaction on a star rating scale is the rating type of survey question. This format allows respondents to express their level of satisfaction by selecting a star rating, which typically ranges from one star (indicating dissatisfaction) to five stars (indicating high satisfaction).

This quantitative measurement enables businesses to aggregate data easily, analyze trends over time, and gain actionable insights. The star rating format is straightforward for customers to understand and quick for them to respond to, thereby encouraging participation and helping ensure higher response rates.

In contrast, long answer questions require respondents to provide detailed written feedback, which can be insightful but lacks the immediacy and ease of quantitative analysis. Ranking questions ask respondents to prioritize items from a list, which is not suitable for simple satisfaction assessments. Descriptive text questions invite open-ended responses but do not lend themselves to quick, standardized ratings. Therefore, the rating question type is the optimal choice for capturing customer satisfaction in a clear, measurable way.